Singles Day' (11/11) Miniseries – Part 2 of 3: Singles' Day 2020 in Numbers

2020-11-12Nordic Asia Team
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Singles’ Day 2020 in Numbers

  • 2020 was the first year that the Singels’ Day was spread over four days, 1-3 November and 11 November, rather than just on November 11
  • Singles’ Day 2020 (new four day period) hit new record sales of CNY 498.2 billion or USD 74.1 billion likely boosted by the longer festival period
  • Singles’s Day 2020 sales in the 24 hour period 11/11 amounted to USD 48.4 billion corresponding to a year on year growth of 26% compared to USD 38.4 billion in 2019
  • More than 250,000 brands and 800 million consumers participated in this year’s event compared to 200,000 brands and 500 million consumers in 2019
  • USA was the top international market for brands selling to China, contributing to USD 5.4 billion in sales. Other top nations were Australia, Canada, France, Germany, Italy, Japan, Korea, New Zeeland, and United Kingdom
  • More than 470 brands surpassed CNY 100 million or USD 14.9 million in sales this year compared to 299 brands surpassing CNY 100 million or USD 14.3 million in sales in 2019
  • The number of orders created at peak for all items during the Singles’ Day event was 583,000 per second
  • This year also had an increased focus from 200 luxury brands including Prada, Balenciaga, and Cartier
  • Cartier’s first live streaming show attracted 770,000 views in two hours
  • Aside from luxury goods, imported food and drinks were also popular with imported wine sales up 400% and imported coffee sales up over 90%
  • Alibaba’s Singles’ Day concluded 16 times as many sales as Amazon's Prime Day event this year
  • On JD.com’s platform, the transaction value of goods from more than 130 luxury brands surged by 100% year on year in the first 30 minutes of sales

Summary

Singles’s Day 2020 was the first year that the Singels’ Day was spread over four days rather than one day which boosted the total sales. However, even a like for like comparison to Singles’ Day 2019 shows a robust growth of 26% in total sales. The strong sales figures of Singles’s Day 2020 is an additional data point that supports a strong consumer confidence and a solid rebound of consumer spending in China post COVID.

Please also check the first part of our miniseries Singles Day' (11/11) Miniseries – Part 1 of 3: Introduction to Singles' Day to learn more about Singles’s day.

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Thomas Nordén
Thomas Nordén

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